The journey of a van operator begins with Tham Koke, a determined entrepreneur who started selling consumer goods in Sg. Lembing, Pahang. Seeking better opportunities, he took to the road, driving his van across different regions in search of growth and success. Over time, his efforts led him to establish a strong presence in Kemaman, Terengganu, where he set up a base to better serve the growing local demand. To further enhance his business, he expanded beyond mobile operations by establishing a shop-front wholesale business, providing convenient door-to-door services for his customers.

After many years of dedication and effort, we expanded our business into a distributor model, broadening our coverage to reach a wider customer base. This strategic move allowed us to start serving Local Key Account customers, fostering strong partnerships and driving significant growth in our business turnover. With an enhanced distribution network and a commitment to excellence, we continue to meet market demands and strengthen our presence in the industry.

Fueled by growing consumer demand, we strengthened our business network by constructing additional warehouse facilities in Kuantan. This strategic expansion solidified our foothold in the industry, enabling us to extend operations beyond our home state with greater efficiency. With an upgraded logistics infrastructure and an expanded reach, we positioned ourselves to serve a broader customer base while reinforcing our commitment to delivering quality products and reliable service.

Guided by our core values of excellence and efficiency, we have expanded our operational services into the heart of Peninsular Malaysia Mentakab, Temerloh. This strategic expansion allows us to achieve comprehensive coverage across Pahang, the largest state in Peninsular Malaysia, strengthening our ability to serve diverse communities and meet rising market demands.

A new opportunities and leveraging a strategic location, we successfully expanded our warehouse operations to Gong Badak, Kuala Terengganu in 2022. This expansion positioned us to tap into the growing market in the Upper East region, enabling us to enhance our service offerings and cater to customers more effectively. By establishing a presence in this location, we reinforce our commitment to providing operational support to meet the evolving needs of our customers.

Building on our strategic expansion efforts, we have further reinforced our presence in the region by establishing a new warehouse in Kota Bharu, Kelantan. As a key northeastern state, Kelantan presents significant growth opportunities, driven by strong local demand and a thriving market potential. This expansion enhances our accessibility, allowing us to deliver improved services, cater to new customer segments, and support the local market more effectively. Additionally, it optimizes our supply chain efficiency, ensuring seamless distribution and operational excellence across the region.

55 years of experience in business operations in FMCG industry, we builts up good business partner relationship with our customers and it allows us adapting to the evolving market and consumer needs from day to day and year to year.